It seems that when you’re watching the popular political drama "House of Cards" on Nextflix, the American Internet streaming provider is watching you.
Netflix made its name last year by originating "House of Cards" and it was encouraged to invest in a second season this year because of the massive amounts of data it collects from its users watching the show.
That data includes the position of the viewers, their pauses, rewind and fast forwarding behaviours, and what they say about the show on social media.
The new season has put the company’s stock at around 430 US dollars a share.
Source: CCTV
