The tablet war is getting interesting. Launched by Apple in April 2010, the iPad created the tablet market which immediately took a bite out of personal computer (PC) demand, much to the chagrin of companies tied to PCs like Microsoft , Intel and Hewlett-Packard .
Tablets are used as consumption devices, and its introduction brought a declining market for
laptops and notebooks,and lower prices for these products.
The percentage of device time tablet owner spend on the following activities is:
Entertainment 50%, Communication 26%, Production Activities(editing video,writing blogs) 15%,
Finding Information(weather,news,product information) 9%. Source: Gartner
Apple was the dominant producer of iPads for an extended period of time. But by the Q2 2013,Android based tablets were the 67% of the market. Apple's market share dropped even further not only as a result of android's success but also as a result of the growth of windows based tablets. Source Strategy Analytics.
Apple's efforts to protect its market share, included upgrades to the iPad annually and the introduction of the iPad mini in Otober 2012.
Source: Michael Blair
Seeking Alpha
Tablets are used as consumption devices, and its introduction brought a declining market for
laptops and notebooks,and lower prices for these products.
The percentage of device time tablet owner spend on the following activities is:
Entertainment 50%, Communication 26%, Production Activities(editing video,writing blogs) 15%,
Finding Information(weather,news,product information) 9%. Source: Gartner
Apple was the dominant producer of iPads for an extended period of time. But by the Q2 2013,Android based tablets were the 67% of the market. Apple's market share dropped even further not only as a result of android's success but also as a result of the growth of windows based tablets. Source Strategy Analytics.
Apple's efforts to protect its market share, included upgrades to the iPad annually and the introduction of the iPad mini in Otober 2012.
Source: Michael Blair
Seeking Alpha
