Saturday, 14 December 2013

Luxury goods regain popularity with shoppers

Not only luxury goods such as watches and jewelry, but also relatively expensive goods such as clothing and accessories are apparently selling very well at department stores in Tokyo, aided by the recovering economy.

As winter bonus payments began early this month, year-end sales campaigns have been off to a good start.
Whereas it used to be the wealthy population who boosted consumption, now consumers from a wider range of income groups are willing to spend more.
At department stores in the Tokyo metropolitan area, clothing in higher price ranges is selling very well this month. For such retailers, clothing accounts for 30 percent to 40 percent of total sales.
At Takashimaya department store, cashmere-blend wool coats and luxury down coats are selling well, pushing up the average price of a ladies' coat sold during this period by about 10 percent on average compared to last year.
The same can be said for fashion accessories which, compared to jewelry costing ¥200,000 or more, had been seeing stagnant sales until recently.

Source: NewsOnJapan

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