NTT DoCoMo's entry into the iPhone fray in Japan is sparking fierce competition for customers, with all three carriers offering certain iPhone 5S models for free with a two-year contract.
DoCoMo, KDDI (au), and SoftBank will offer the 16GB versions of the iPhone 5S for effectively nothing with a two-year contract on certain plans, all three carriers announced Friday.
The carriers have posted the pricing plans on their respective Web sites, while the news has been reported widely in Japan.
In DoCoMo's case, for example, discounts are applied monthly over the term of the contract, effectively yielding a free handset.
The entry of DoCoMo, Japan's largest carrier, into the market marks a tectonic shift in that company's strategy and for the Japanese phone market in general. Domestic phone suppliers like Sharp and Fujitsu, which are in DoCoMo's stable of handset suppliers, are expected to suffer as a result.
And the numbers aren't pretty. DoCoMo sells about 23.5 million mobile phones a year. If Apple takes 40 percent of that number -- as Nikkei recently reported -- the iPhone maker could dominate the Japanese market.
