With melons that sell for the price of a new car and grapes that go for more than $100 a pop, Japan is a country where perfectly-formed fruit can fetch a fortune.
An industry of fruit boutiques has defied Japan's sluggish economy to consistently offer luscious and lavishly tended produce for hefty prices -- and it is always in demand.In July, a single bunch of "Ruby Roman" grapes reportedly sold for 400,000 yen ($4,000), making the plump, crimson berries worth a staggering 11,000 yen each.
Every May, a pair of canteloupe melons grown in the north of Hokkaido is auctioned off. They regularly fetch the price of a modest new car.
The hammer fell on this year's pair at a cool 1.6 million yen.
While such cases are at the extreme end, top-notch fruit is a valuable commodity in the world of business and as a seasonal gift, signifying just how much importance the giver attaches to the relationship.
"Most of our products are for gift purposes, so we collect large and high-grade products from all around Japan," says Yoshinobu Ishiyama, manager of a branch of Sun Fruits at Tokyo Midtown, a glitzy office-commercial complex that is also home to a Ritz Carlton Hotel.
Inside his bright, white-tiled emporium, an array of mouth-watering fruits gives off a heady, brain-tingling aroma as soothing music lulls his well-heeled customers.
While Ishiyama doesn't have anything you could trade for a mid-range auto, he does have a slightly more affordable example of the "Ruby Roman" grapes -- a snip at 31,500 yen for a bunch.
A single white peach -- flavourful, perfectly round and about the size of a newborn baby's head -- goes for 2,625 yen. A bunch of Muscat of Alexandria grapes has a 7,350 yen price tag.
Then, there is the unrivalled symbol of expensive gifts in Japan: musk melons.
Sitting in individual wooden boxes on the top shelf of a glass-door refrigerator at the back of the shop, they will set you back as much as 16,000 yen.
There are also square watermelons -- grown in plastic boxes and usually for decoration -- which start at 5,000 yen.
NewsOnJapan
Every May, a pair of canteloupe melons grown in the north of Hokkaido is auctioned off. They regularly fetch the price of a modest new car.
The hammer fell on this year's pair at a cool 1.6 million yen.
While such cases are at the extreme end, top-notch fruit is a valuable commodity in the world of business and as a seasonal gift, signifying just how much importance the giver attaches to the relationship.
"Most of our products are for gift purposes, so we collect large and high-grade products from all around Japan," says Yoshinobu Ishiyama, manager of a branch of Sun Fruits at Tokyo Midtown, a glitzy office-commercial complex that is also home to a Ritz Carlton Hotel.
Inside his bright, white-tiled emporium, an array of mouth-watering fruits gives off a heady, brain-tingling aroma as soothing music lulls his well-heeled customers.
While Ishiyama doesn't have anything you could trade for a mid-range auto, he does have a slightly more affordable example of the "Ruby Roman" grapes -- a snip at 31,500 yen for a bunch.
A single white peach -- flavourful, perfectly round and about the size of a newborn baby's head -- goes for 2,625 yen. A bunch of Muscat of Alexandria grapes has a 7,350 yen price tag.
Then, there is the unrivalled symbol of expensive gifts in Japan: musk melons.
Sitting in individual wooden boxes on the top shelf of a glass-door refrigerator at the back of the shop, they will set you back as much as 16,000 yen.
There are also square watermelons -- grown in plastic boxes and usually for decoration -- which start at 5,000 yen.
NewsOnJapan
