It's Thanksgiving, and IBM, is once again tracking how U.S. consumers are taking to the web to kick off holiday season shopping. Early indications are that this year once again shows growth, but less than in 2012. Overall, Thanksgiving online sales are up 9% over last year. On the same day in 2012, they were up by over 14%. The average value of an online order is down slightly, too. IBM tells me it is $132.13 so far for today; in 2012, it was $132.57.
IBM says its numbers come from tracking millions of transactions from 800 retailers online in real time.
IBM's results indicate that newer platforms like mobile are getting ever more popular: mobile accounted for over 35% of all online traffic, up almost 30% compared to 2012.
Source: techcrunch
