Don’t have a mobile-friendly site yet? Debating the value of developing a mobile app? This guide’s for you.
Consider that 51% of mobile web users research travel options using cell phones and iPads or other tablets.1 And they book too, projecting to $8 billion in mobile bookings in 2013.2
The first thing you should do to boost direct bookings and get your share of a rapidly growing mobile audience? Make it easy for travelers to find, research and book your property on mobile. Here’s why.
Over 50% of mobile web users research travel on mobile
Mobile-friendly is bookings-friendly
45% of mobile web users choose to browse on their smartphones even when a computer is nearby.3 Why? Because it’s so convenient — their phone is always with them and it’s always on. So if your potential guests are stuck with a website built for people using a computer, you could be losing out on a lot of prime business.
That’s because viewing a full website on a smartphone or tablet distracts and frustrates visitors with:
- Slow load times
- Small links that are hard to tap
- Pages that require resizing
- Layouts that inhibit booking
- Too much typing
The good news?
You can turn mobile visitors into mobile bookings, with just a little work on your part. We’ll give you an overview of two popular options for mobile-friendly sites: Responsive websites and separate mobile websites. We’ll also help you decide if a mobile app makes sense for your brand.
Source: tripadvisor
