With Nippon Moon, UNStudio is bringing more than sheer scale to the concept of the enormous observation wheel. Though the height of the wheel has not been fixed, Nippon Moon is clearly intended to put Japan on the map (the map of gigantic ferris wheels, that is), and compete with, if not surpass, the likes of the 165-m (541-ft) Singapore Flyer and the 135-m (443-ft) London Eye. However, UNStudio hints that smartphone apps or even augmented reality could be used to enhance the ride, and make it an observation wheel fit for the 21st century.
It appears that Nippon Moon remains a concept for now. UNStudio has consulted with wheel specialists at Arup and Mitsubishi Heavy Industries and concluded that the size and location of Nippon Moon mean few liberties can be taken so far as extravagant design is concerned, though the actual proposed location appears not to have been disclosed.
It's some of the complementary digital bells and whistles, devised with the help of Experientia, that immediately stand out. Booking their ticket with a smartphone, visitors will be able to tailor their ride by selecting which of the wheel's 32 individually-themed capsules they wish to ride in. Thirty-two, incidentally, is the same number of capsules as the London Eye, but the fact that at least some of these are intended to be double-decker hints at an ambitious scale.
Source:Gizmag