Tencent’s mobile chat app WeChat and Singapore telcoStarHub today launched a newWeChat Plan, in which pre-paid users of the telco can enjoy up to 1GB of social messaging for S$0.40 ($0.30) a day or S$6 ($4.82) per month.
According to StarHub’s head of personal solutions Chan Kin Hung, the move comes as a bid to attract more pre-paid users, who tend to be price-sensitive consumers. StarHub is the first local telco to partner with WeChat to offer such a service.
Charlotte Tan, on behalf of WeChat, explains that deal is geared towards the youth demographic in Singapore:
We are seeing high interest amongst youths internationally as they migrate from established social media platforms to mobile social applications and anticipate the same trend in Singapore, where tech-dependent consumers rely heavily on their mobile devices for communication and entertainment. GlobalWebIndex had recently reported in a blog post about this trend and we had referenced their findings about WeChat’s 1,021% growth in active users aged 16-19 in the press release.
Popular messaging appWhatsApp alsoinked a similar deal with local telco SingTel earlier in August, offering daily, weekly and monthly usage plans at $0.50 ($0.40), S$3 ($2.41), and S$6 ($4.82) respectively.
Source: TECHINASIA
