"In last year's survey, Brazilian executives were in fourth place in world optimism rankings, behind only the Russians, Indians and Mexicans. Forty-four percent of those interviewed expected short-term growth in their revenues.At least this is what the PricewaterhouseCoopers' 17th Annual Global CEO Survey suggests. The report, published on the eve of the opening at Davos, refers to data from the last trimester of 2013.
This year, Brazilian executives have fallen four positions. Optimism stands at 42%, leaving Brazil behind not only Russia, India and Mexico, but also South Korea, China/Hong Kong, the Association of South East Asian Nations (ASEAN) and Denmark. Brazil shares eighth position with Switzerland.
Still, this is not a bad result, considering that at 39%, the average global rating is below that of Brazil. However, optimism in Brazil is falling, while in the rest of the world it is increasing - last year's rating was 36%.
Executives were also asked in which three countries they would be most likely to invest, in order to increase their revenues. Their responses to this question also suggest that Brazil's fortunes are on the wane. Brazil has fallen three percentage points from last year, from 15% to 12%.
This loss of confidence affects not only Brazil, but emerging economies in general,with the exception of China.
PricewaterhouseCoopers interviewed 1,344 executives in 68 countries during the last trimester of 2013. The report has been traditionally published on the eve of the WEF, providing a reliable indicator of the general feeling there".
Source: BBC International
