The Wall Street Journal reports,"latinos are adopting smartphones faster than other U.S. ethnic and racial groups, Nielsen says in a new report".
"The research firm says 72% of Latinos over 18 own smartphones, nearly 10 percentage points higher than the national average. Nearly half of Latinos, 49%, said they planned to upgrade their smartphones in the next six months".
The Nielsen report, released Monday, also documented the shift to accessing the Internet via mobile devices. According to Nielsen, Americans last year spent nine hours, 52 minutes more online on their smartphones each month than in 2012, and an hour and 54 minutes a month less online on computers than in 2012. Americans spend more time on smartphones than any medium other than television, said Nielsen Executive Vice President Megan Clarken.
Traditional TV has also lost audience to “time-shifted” TV such as recorded programs and online rebroadcasts. Americans are watching 2 hours and 44 minutes less live TV per month than in 2012, and an hour and 42 minutes more time-shifted TV since then, Nielsen says.
The statistics are included in Nielsen’s first Digital Consumer report, which bundles data from a dozen studies last year.
On average, Americans now own four types of digital devices.
A majority of households now own high-definition televisions, 83%, Internet-connected computers, 80%, and smartphones, 65%. Digital cable is now in 54% of homes, DVRs in 49%, and game consoles in 46%. “Smart” TVs have been slower to catch on, and are found in 16% of homes, Nielsen found.
The report offered details on how various groups use social media. For example, among social media users, 48% of moms with kids under 13 use social media in the car, compared with 31% of all social media users. Adults ages 25 to 34 who use social media are more likely to access social networks around the restaurant table, at 44%, vs. 31% of all social media users.
Source:WSJ Digits
