Users of flagship smartphones such as Apple’s iPhone 5s and Samsung’s Galaxy S4 are continuing to suck down more data than their tablet-wielding counterparts, according to a large-scale survey of mobile data consumption in 2013 conducted by JDSU (which last year bought mobile data analytics company Arieso, the company that previously ran the annual survey).
Last year’s mobile data consumption survey, which looked at 2012 data, also found flagship smartphone device users outpacing the data consumption rates of tablet users.
But the most data thirsty phone users of all have an iPhone 5s burning a hole in their pocket.
As with the 2012 study, the 2013 survey examined the data demands of more than one million subscribers using more than 150 different devices over a single, 24-hour weekday in a Tier-1 European market, which had a mixture of urban and suburban morphologies. But for the first time the survey also studied a developing market for comparative purposes — with a further one million+ subscribers studied in this market over the same 24-hour period.
To ensure statistical validity the study only looked at the data demands of popular devices — i.e. those represented by at least 1,000 subscribers (conversely, the most popular devices had subscriber rates of well over 10,000 apiece).
The results are pretty telling about the habits of flagship smartphone owners, if not entirely surprising. You guys are a data-demanding bunch. Especially if you happen to own the latest iPhone.
Continuing the trend of the past three years’ findings, the 2013 study found that mobile subscribers using Apple’s flagship smartphone are the most data-hungry smartphone users of all. And they’re getting hungrier still: users of the new iPhone 5s are even more data-hungry than previous top-of-the-line iPhone owners — with the study describing them as the most voracious smartphone users it’s yet seen, with “unprecedented increases in uplink and downlink data demands”.
According to the findings, iPhone 5s users demand 7x as much data as iPhone 3G users in developed markets (the study uses the iPhone 3G as its mid-range benchmark device), and 20x as much data in developing markets.
The most data-demanding device in 2013 was the iPhone 5 — but iPhone 5s users are demanding a fifth (20%) more data than iPhone 5 users in developed markets, and 50% more data in developing markets.
Owners of Apple’s current flagship phone also have a greater data consumption than the Android-based Samsung Galaxy S4, which had a 5x data generation rate vs the iPhone 3G in developed markets and 11x in developing markets.
The SGS4 did rank a lot higher for uplink data generation — coming third in developed markets (vs sixth place for the iPhone 5s). The study goes on to note that the average user of the SGS4 generates almost as much uplink data as eleven iPhone 3G users in the developing market it analysed.
The SGS4′s “prolific” uplink data generation usage is described as “consistent with the improved high-resolution 13-megapixel primary camera and the 2-megapixel front-facing camera”. (The iPhone 5s has an 8MP rear camera.)
Both Apple and Samsung are amply represented in the top data gobbling devices across developed and developing markets, as the below tables from the report show:
Source: TechCrunch
